How We Doin'?

Some comments from our Athletes (GENERAL)

I am so happy my wife and I could join DeNovo. You, the coaches and the members make every day enjoyable. I really appreciate the level of coaching and attention to detail that allows me to be the best I can.
Best box ever and the Coaches are great!!
Super excited to be a part of your box, thank y’all for all you do!
Continually impressed in the dedication by you gals to everyone and to the success of DeNovo, keep up the good work!!
DeNovo is truly my special place. It's where I start my day, it's where I feel like myself, it's where I challenge myself and attack my demons.

training

How important is FITNESS to you?

How important is LEARNING SKILLS to you at DeNovo?

How important is STRENGTH to you?

How important is LEARNING SKILLS to you at DeNovo?

How important is STRENGTH to you?

How important is LEARNING SKILLS to you at DeNovo?

How important is LOOKING BETTER to you?

How important is MAKING FRIENDS to you at DeNovo?

How important is LEARNING SKILLS to you at DeNovo?

How important is MAKING FRIENDS to you at DeNovo?

How important is COMPETITION to you at DeNovo?

How important is MAKING FRIENDS to you at DeNovo?

How important is HAVING FUN to you at DeNovo?

Some comments from our Athletes (TRAINING)

I like that DeNovo cultivates a culture where it's ok to be competitive with yourself and to push each other, but doesn't feel intimidating to those who are not there for the competitive aspect of working out.
Interesting questions for me.... Though fitness is important to me, it's not for fitness sake; more mental wellness and cognitive function sake. I put a lot of pressure on myself in my career and I wouldn't survive my self infliction without doing really hard sh*t before I even get to the office. Strength is important to me because I like lifting and I like the process of working for consistent incremental improvement. Having fun for me is doing hard things with good people, laughing about it, and figuring out when to do it again. Same with making friends - DeNovo has attracted some really, really, really, really great people that I truly appreciate the opportunity to be around.
DeNovo is family!!
It’s all so important!! Haha for the “competition” one, that for me is more in-class feel of wanting to compete to push myself. Not necessarily to “win” anything.
I want to be a mom my kids and husband can count on.
I thought I had lost my competitive drive but found the competition is within.

Responses from our Coaches & Owners (TRAINING)

We have worked very hard on instilling an intentional culture at DeNovo--one that is welcoming, friendly, and open to all.
DeNovo means "starting from the beginning, anew" and we take this super seriously--to us, CrossFit is about MUCH more than the physical changes that will happen if athletes choose to come consistently and focus on their health outside of the gym (mental focus, nutrition, recovery). CrossFit at DeNovo is about the mental shift that can happen if athletes choose to embrace camaraderie, get uncomfortable, and push themselves both mentally and physically each day they come to us.
We do not consider ourselves a competitive gym and love that most of you appreciate the ability to compete with yourself and be pushed by the coaches. We also love that those of you who are competitive are still able to satisfy that fix in a friendly and challenging way, as we do have some really incredible athletes who love to "compete".
We are so proud of you all and love that this is your happy place.

COACHING

(Linear Scale Key)

I feel the coaches care about my safety and correct me when needed

The quality of coaching exceeds my expectations.

I feel the coaches care about my safety and correct me when needed

The quality of coaching exceeds my expectations.

I feel the coaches care about my safety and correct me when needed

I feel that my coaches know me personally (more than just inside the gym)

I trust my coaches

I feel that my coaches know me personally (more than just inside the gym)

I trust my coaches

Some comments from our Athletes (COACHING)

Not just kissing up but our group of coaches really is a perfect mix of talent and personalities. I can't imagine a better trio.
I generally see the same coaches because I attend the same time of day. But, I realized I get different feedback from different coaches so it's nice to switch it up and work with all 3 of you
Best coaching and I loved our last box but y’all exceed them by far!
There will always be just some things I disagree with that is specific to CrossFit and really goes against all my education; that is never something I hold against any of the coaches though. I think you all do a great job of making safety a priority and modifying exercises that could easily hurt people if done incorrectly.
The discipline that's been created through systems with your coaching is impressive. Regardless of what we're doing, how early it is, or how sh*tty i'm being, each of you intentionally gives me something that I need when I need it; whether it be encouragement, a cue, etc.
You guys are a consistent and cohesive team!
I was making good progress but injuries have slowed that. Questioning how long my body can keep up with this type of training.
I’ll be honest, I’ve never been pushed or coached by women like I am at DeNovo. I’m SO impressed by all three coaches. Each one brings a unique approach, but all three push me, guide me, and encourage me! You’ve changed my perspective on female coaching.
I’m glad to be pushed in a friendly, encouraging, safe way.
I have felt really good about the coaching at DeNovo. The coaching feels personal and has helped me do things I didn’t think possible. (Pull-ups...). I have full confidence in all of the coaches.
Coaches are probably the main reason I have stuck with CrossFit, amazing and caring!

Responses from our Coaches & Owners (COACHING)

Us Coaches work insanely hard because we genuinely care about each and every one of you and your well-being and truly LOVE what we do.
We respect and appreciate that our athletes have different opinions and perspectives and still trust us and know we have their best interest at heart.
One of our Values at DeNovo is "Empowering" so we are thrilled that so many of you are truly feeling that.
As far as injuries slowing down our progress, we 100% understand how extremely frustrating this can be. We are glad that many of the injuries we see at DeNovo are due to outside circumstances (overuse or trauma injuries from non-CrossFit sports, sitting for too long throughout the day, yard work or moving, etc.). We also recognize that athletes who participate in high intensity and high skill programs, like CrossFit, are at a higher risk of injury than those who are not exercising or exercise on a stationary machine. The truth of the matter is, there will be tweaks and bumps and bruises that happen in CrossFit. We do our best to use our eyes and ears and brains to understand what each unique athlete needs in every single class. This is why we rarely ever go above 15 people in a class; we want to make sure we are coaching and not cheerleading. We recently had our Quarter 1 Team Review and discussed using more tough love with our athletes who tend to go heavier or harder than they should for that day or that workout. We know it is our responsibility to keep you safe and our goal for Quarter 2 and moving forward is to keep that promise and use our professional skills we have acquired to do so.

FACILIty / equipment / community

(Linear Scale Key)

The cleanliness at DeNovo exceeds my expectations

The equipment at DeNovo exceeds my expectations

The cleanliness at DeNovo exceeds my expectations

The equipment at DeNovo exceeds my expectations

The cleanliness at DeNovo exceeds my expectations

The overall quality of service provided by DeNovo exceeds my expectations

I feel there is adequate space for me to workout safely and efficiently during class

The overall quality of service provided by DeNovo exceeds my expectations

I feel there is adequate space for me to workout safely and efficiently during class

The website is easy to use

I feel there is adequate space for me to workout safely and efficiently during class

The retail offering exceeds my expectations

I feel that I am a member of this community and couldn't be happier with DeNovo

The retail offering exceeds my expectations

I feel safe and welcome everyday

I feel that I am a member of this community and couldn't be happier with DeNovo

The retail offering exceeds my expectations

I feel that I am a member of this community and couldn't be happier with DeNovo

The value of my membership (price for what I get) exceeds my expectations

I feel that I am a member of this community and couldn't be happier with DeNovo

Comments from our Athletes(FACILITY / EQUIPMENT / COMMUNITY)

SPACE
- Just need more space so let's take over the whole building :)
- I totally get the space issue, but struggle with the 5 am space/sign ups. It is a race to sign up each morning and many times people get wait-listed. It's super tight when the class is full and I can't imagine upping the cap to 15. It's a bit stressful to make it all work and to come early to get a "good spot". But at the same time I get the lease is 3 years, so not sure what the solution is.
- Majority of the time I feel that there is adequate space, its been rare but sometimes depending on the movements its just a little tight. But we always make it work
- You have space for a few more mats outside to add a few more spots for classes now that weather is warm.

EQUIPMENT
- Need more Ghd's
- I think with the space DeNovo has I don't see how anyone could expect better equipment. If the space was twice as big...sure I would expect 3 GHD machines, more tall bars for BMU, better spacing for RMU's, and more ropes. But with class sizes and sq ft available I think it works as well as it possibly can.
- Only issue with equipment is that the pull-ups bars are very slippery!
- I would love slightly buffed pull up bars for my tiny hands
- Only real equipment deficiency which isn't DeNovo's fault is that the running surface isn't ideal -- too much gravel on the road makes it a bit slippery and not a fan of the out/back (prefer loops as it is easier on the knees).

RETAIL
- I expect there to be retail offerings, I am just not super interested in them personally. I have too many clothes as is. I do like the recovery drinks though, those have come in handy more than once.
- I'd like to see more stickers and more variety in protein shakes, but I know that's really hard to nail down with so many different athletes and preferences.
- Order more shirts for-sale at DeNovo (and other DeNovo branded items). Maybe in partnership with SuperNatural eats have some meals for purchase.

MISCELLANEOUS
- Increase your prices. Don't charge what the other gyms charge unless you provide the same level of service the other gyms provide.
- We appreciate that DeNovo is a place that we can afford as a single income young family. Thanks for making fitness accessible to everyone.
- Adding a community supported Kegerator would be awesome (bought by the members and supported with community donations).
- Just really appreciate you guys and all you do for the DeNovo family!
- I think each and everyone of you has done an excellent job and I'm very proud of you all
- I want to get rid of social media but I am afraid to because I feel like that's where we get updates for opportunities to socially gather. Perhaps using the text system to send a little "hey, we're headed for a beer" or something like that might make it easier for a few of us who are contemplating getting off social media to be able to do so without missing out on DeNovo (official and unofficial) social events.

Coaches & Owners Responses(FACILITY / EQUIPMENT / COMMUNITY)

SPACE
- Our dream is to be able to take over the unit next door! However, based on discussions with the landlord, that doesn't look like a possibility for the near future.
- We recognize that getting into our busier class times can be stressful at the moment. We are extremely excited to be working with our landlord to discuss expansion plans so that we can accommodate more athletes comfortably and safely.
- We also have some interesting data, especially in regards to 5am classes, which reinforces how important it is that athletes only sign up for class if they are actually committed to attending class. Canceling in the middle of the night, a few hours before class, or late canceling is currently a big issue:
  - In February, only 6 out of 20 (or 30%) of 5am classes were full
  - In March, only 9 out of 23 (or 39%) of 5am classes were full
  - In April, only 7 out of 22 (or 32%) of 5am classes were full
- We understand wanting to workout with "your people", but also encourage Athletes who have flexible schedules to consider making other class times work when possible. It is such a great way to meet new people and get challenged by different athletes!

EQUIPMENT
- With more space, whether that is expansion at our current facility or moving to a new facility, we will definitely get more equipment.
- We thank you all for making full classes work in such a small space! We look at the programming weekly and up the capacities when possible if space, equipment and movements allow us to do so. We are currently doing all we can to make sure you have the best hour of your day.
- We have pull-up bar wax by the whiteboard that is available for use for our bars. It makes them super grippy :) It is bright pink.
- As far as the roads and running conditions, we can definitely look at the possibility of loops vs. out and backs.
- We will be purchasing some more stall mats for the gym soon.

RETAIL
- We actually just got stickers in and they are available for purchase at the front desk.
- We also have more apparel and DeNovo branded items being worked on.

MISCELLANEOUS
- We believe that we provide an exceptional experience at DeNovo in our coaching, cleanliness, attention to detail and personalized training as well as class schedule. We have a subscription with Speal Programming to provide you all with incredible workouts that will help you reach your goals. And we have an AMAZING team of Coaches who truly love you all and are working hard day in and day out, behind the scenes, and prepping tirelessly to give you, again, the best hour of your day. Thank you for believing in us enough to encourage us to have our prices reflect this hard work.
- A kegerator, how fun! That is definitely something that we can look into :)
- We do utilize the automated text service through PushPress if it serves---please make sure your contact information is accurate! Also please remember to check the monthly Newsletter for events and happenings.

SCHEDULE

(Linear Scale Key)

DeNovo offers enough class times

DeNovo offers diverse classes

DeNovo offers enough class times

DeNovo offers enough open gym time

Which open gym times would you attend if they were added?

DeNovo offers enough open gym time

Which open gym times would you attend if they were added?

The retail offering exceeds my expectations

Which open gym times would you attend if they were added?

Comments from our Athletes (SCHEDULE)

Which types of classes would you like to see added to the schedule?

More Yoga/Flexibility/Mobility (11 requests)
"Skill" (Gymnastics or General) (10 requests)
Strength Training (2 requests)
More Barbell (1 request)
Technique (1 request)
Strongman (1 request)
Conditioning/Active Recovery (1 request)

Which class times would you attend that are not already on the schedule?

Another later evening class during the week (11 requests)
12pm (Tuesday/Thursday) (4 requests)
Afternoon (1 weekday and 3 weekends) (4 requests)
Yoga (evening, Saturday, Sunday) (3 requests)
4pm (Monday/Wednesday/Friday) (3 requests)
Late morning weekend (3 requests)
10:30am Barbell (2 requests)
6am (2 requests)
4pm Barbell (Tuesday/Thursday/Friday) (1 request)
On the hour classes (1 request)
4:15 or 4:30pm instead of 4pm (1 request)
10:30am classes (1 request)
8am classes (1 request)

Responses from our Coaches & Owners (SCHEDULE)

Types of classes

As you can see, Yoga/Flexibility/Mobility and Skills are by far the most requested!
We are working on sorting out when more yoga classes can be added that won't interfere with our current class schedule. Keep your eyes peeled for a survey on yoga/flexibility/mobility classes.
We have some big plans coming for specialized skills classes and hope to start these in June. We are still sorting out pricing, schedule and format.
We also recognize that our current Open Gym offerings are minimal. Starting in May, we will be testing out a few trial-based Open Gym times and making the following changes:
- Adding: Sunday 7:15am CrossFit WOD
- Changing: 8:30am CrossFit WOD will change to Open Gym (8:15-9:45am). The 9:45am CrossFit WOD will remain unchanged

Class times

As you can see, adding another evening class was the most requested, followed by noon or afternoon classes.
Starting in May, we will be testing out a few trial-based classes and making the following changes:
- Adding: Tuesday & Thursday 12pm CrossFit WOD & 6:30pm CrossFit WOD
- Changing: Monday & Wednesday 4pm will change to CrossFit WOD instead of Barbell Club. Tuesday & Thursday 4pm will change to Barbell Club instead of CrossFit WOD. This will allow for 2 WOD choices each day Monday through Thursday instead of 1 on some days and 3 on others.

Kids club / crossfit kids

KIDS CLUB- Do you/your family utilize Kids Club?

CROSSFIT KIDS- would your kid(s) be a part of this program if it were offered at DeNovo?

KIDS CLUB- Which current sessions are most vital to you?

CROSSFIT KIDS- would your kid(s) be a part of this program if it were offered at DeNovo?

KIDS CLUB- Which current sessions are most vital to you?

CROSSFIT KIDS- would your kid(s) be a part of this program if it were offered at DeNovo?

CROSSFIT KIDS- If YES to the above question, how old are your kid(s)?

CROSSFIT KIDS- when would your kid(s) be able to attend these classes (June-August)?

CROSSFIT KIDS- would your kid(s) be a part of this program if it were offered at DeNovo?

CROSSFIT KIDS- when would your kid(s) be able to attend these classes (June-August)?

Responses from our Coaches & Owners (KIDS CLUB / CF KIDS)

As you can see, the majority of our members are not utilizing Kids Club and although we have a few families on Auto-Renew Kids Club Memberships, we do not feel that this is a fair offering with the limited availability of our Kids Club attendants. With a possible expansion of the gym space, the Kids Club room would most likely be removed entirely.
The SUPER energizing bright side is that our plan is to start offering CrossFit Kids starting in June! We are still finalizing a few details but will have them out to you parents as soon as we can. Coach Paige is getting her CrossFit Kids Certification in mid-May and she is extremely excited to be heading this program and helping DeNovo to provide this service for you and your families.

what makes you smile?

Just for fun :)

Proper grammar
Beer :)
Coaches that care about me
Nice people
Sex and funny jokes...oh and coming to the BEST BOX EVER!!!
Chocolate
The care and intention and time y'all took for this survey. Love you ladies. Also sunshine and chocolate :)
My wife, kids and dog, my muscles
Burpees?
The zygomaticus major (muscle in the face that dictates the angle of your lips)
My humor!
Walking into DeNovo! A huge part of my life revolves around working out at our gym...working out means a lot but our huge group of friends is equally important to me. <3 DeNovo.
At DeNovo or in general? At DeNovo, the ridiculous 5am answers to Thankful Thursday ;)
Coming to DeNovo and seeing my favorite people and support group ;) and also boobs! haha
lots of things :) Life is too short not to enjoy it
The light hearted atmosphere of the members
Finishing when it seems impossible
you guys! Family!
The energy and the people in the gym. Even if I have the shittiest workout for any variety of reasons, I never regret going to DeNovo and my mood is always improved from the laughs and the endorphins. Love you ladies SO much!
spending time with my friends
Dragging my ass to the gym everyday to see the amazing community at DeNovo doing amazing things hitting crazy PRs all the time! So happy to be part of this community
A good joke or story
The new big drink fridge at DeNovo.
My husband Brett :) And workout out outside WITHOUT A MASK!
Beating the WOD time
Pollo
You!
Fitness
This question!! =D
This question :)
Puppies
The coaches. You are all doing an amazing job, keep up the good work gals. No complaints here!
Usually I have a lot of smart ass sh*t to share on these. For some reason, this survey actually got me a little emotional. I'm in awe of what the three of you have done and can't even begin to stress how important DeNovo is in my life. Keep doing what you're doing and looking for ways to improve the experience- remember, coaching matters the most. People won't remember what was available to buy or if they were able to ride a bike during a workout, but people will absolutely remember how you made them feel. Keep focusing on that. You have something special - build on it.
DeNovo CrossFit!!! Seeing my people at 9:15 on weekdays. Truthfully these days if I didn't have CrossFit then I don't think I'd be here.
This survey :)
Making other people smile :)
Every time I walk into DeNovo because I am surrounded by positive people who help me let go of all my life worries for that 1 hour.
In general? A lot! At the gym - seeing people get PRs, sarcasm, coaches laughing at themselves, the intro questions!
Walking into the CrossFit gym.
Knowing that I found a gym where the coaches and community are AWESOME, supportive and push you to be better everyday!
Pizza? Jk. Great workouts are fun!
Time!
Coming to the gym and being surrounded by great people!
Chocolate and flowers and Justin.
Feeling safe (emotionally and physically) to show up, laugh some, and get stronger with people who genuinely seem to care about me.
Thank you all for creating such a space. It's been crazy important to me in the last several months.
The zygomaticus major muscle.
Good people and fun fitness!
Not seeing burpees on the schedule. :) Thinking about doing the open and how much fun it was.
Being so lucky to be a part of this community
When Jorine "suggests" I add more weight...
sweat
workouts with box jump overs or tall box jumps
Seeing friends at the gym, gym dogs, PRs
Many things including this question! Family and friends. Nina and Rohan. I smile when I think of all of the great people I've met, worked out with, and been coached by in this last year at DeNovo. And obviously donuts and margaritas.
people... with faces... and smiles...
Puppies :)
The coaches! The people! Participating with my kids! Finishing some ass kicking workout that I wanted to quit halfway through!
The happy attitude at 5 am. It makes the start of my day.
Seeing "Almost done! :)" in a survey?
Seriously, it's been a tough few years, but I usually find myself smiling at least once a class here.
You guys and the world you create for all of us. You help us improve every day

Quarterly survey results

We asked, you responded!

General

What is your age?

How long have you been training at DeNovo CrossFit?

How often do you train each week?

How often do you train each week?

How long have you been training at DeNovo CrossFit?

How often do you train each week?

How long have you been training at DeNovo CrossFit?

How long have you been training at DeNovo CrossFit?

How long have you been training at DeNovo CrossFit?

Some comments from our Athletes (GENERAL)

Responses from our Coaches & Owners (GENERAL)

training

How important is FITNESS to you?

How important is LEARNING SKILLS to you at DeNovo?

How important is STRENGTH to you?

How important is STRENGTH to you?

How important is LEARNING SKILLS to you at DeNovo?

How important is STRENGTH to you?

How important is LEARNING SKILLS to you at DeNovo?

How important is LEARNING SKILLS to you at DeNovo?

How important is LEARNING SKILLS to you at DeNovo?

How important is LOOKING BETTER to you?

How important is MAKING FRIENDS to you at DeNovo?

How important is LEARNING SKILLS to you at DeNovo?

How important is MAKING FRIENDS to you at DeNovo?

How important is MAKING FRIENDS to you at DeNovo?

How important is MAKING FRIENDS to you at DeNovo?

How important is COMPETITION to you at DeNovo?

How important is MAKING FRIENDS to you at DeNovo?

How important is MAKING FRIENDS to you at DeNovo?

How important is HAVING FUN to you at DeNovo?

How important is HAVING FUN to you at DeNovo?

How important is HAVING FUN to you at DeNovo?

Some comments from our Athletes (TRAINING)

Responses from our Coaches & Owners (TRAINING)

COACHING

(Linear Scale Key)

I feel the coaches care about my safety and correct me when needed

The quality of coaching exceeds my expectations.

The quality of coaching exceeds my expectations.

I feel the coaches care about my safety and correct me when needed

The quality of coaching exceeds my expectations.

I feel the coaches care about my safety and correct me when needed

I feel the coaches care about my safety and correct me when needed

I feel that my coaches know me personally (more than just inside the gym)

I feel that my coaches know me personally (more than just inside the gym)

I feel that my coaches know me personally (more than just inside the gym)

I feel that my coaches know me personally (more than just inside the gym)

I trust my coaches

I feel that my coaches know me personally (more than just inside the gym)

I trust my coaches

Some comments from our Athletes (COACHING)

Responses from our Coaches & Owners (COACHING)

FACILIty / equipment / community

(Linear Scale Key)

The cleanliness at DeNovo exceeds my expectations

The equipment at DeNovo exceeds my expectations

The equipment at DeNovo exceeds my expectations

The cleanliness at DeNovo exceeds my expectations

The equipment at DeNovo exceeds my expectations

The cleanliness at DeNovo exceeds my expectations

The cleanliness at DeNovo exceeds my expectations

The overall quality of service provided by DeNovo exceeds my expectations

The overall quality of service provided by DeNovo exceeds my expectations

I feel there is adequate space for me to workout safely and efficiently during class

The overall quality of service provided by DeNovo exceeds my expectations

I feel there is adequate space for me to workout safely and efficiently during class

I feel there is adequate space for me to workout safely and efficiently during class

I feel there is adequate space for me to workout safely and efficiently during class

The website is easy to use

I feel there is adequate space for me to workout safely and efficiently during class

I feel there is adequate space for me to workout safely and efficiently during class

The retail offering exceeds my expectations

I feel that I am a member of this community and couldn't be happier with DeNovo

The retail offering exceeds my expectations

I feel safe and welcome everyday

I feel that I am a member of this community and couldn't be happier with DeNovo